Dutch Bros. Coffee is known for turning everyday interactions into moments that feel personal and memorable. So when they announced the release of their new Pup Cups, they leaned into that same spirit of connection to make a brand statement.
The Infinite Agency and Musicbed both worked together to pick the right song and shape a campaign that felt as joyful as the product itself.
The spot is anchored by “Who You Share It With” by Layup. From the first lyric—Times and places are all in who you share ’em with—the song sets the tone. It’s light, honest, and emotionally tuned to the campaign’s message: that happiness is often tied to the company you keep.
That kind of alignment doesn’t happen by accident. It comes from working with music that’s been hand-selected for tone, emotion, and production quality.
The lyrics reinforce the narrative, while the melody provides a soft emotional lift. No manipulation, just musical clarity that complements the visuals.
And the campaign’s impact didn’t go unnoticed. USA Today highlighted the ad in a recent article, noting the spot’s authenticity and Gen Z vibe. It’s the kind of press that happens when a brand makes thoughtful, creative choices—and when the music does more than just fill space.
By combining curated music with a thoughtful visual concept, Dutch Bros. delivered not just a feel-good campaign, but a brand statement. The song from Layup helped craft the emotion. It proved how intentional music choices can turn even the simplest product launch into something emotionally resonant.
