When Rory McIlroy won The Masters, Nike didn’t wait to make it feel monumental. Within hours, they dropped a tribute spot—elegant, emotional, and soundtracked by a soul classic that felt pulled straight from the Georgia pines.
Nike’s spot wasn’t a pre-loaded asset just waiting for Rory’s win. It was a heartfelt reaction built in real time by the creative partnership of Portland-based Blue Ox Films and the team at Musicbed.
“Blue Ox reached out to me while Rory was on the back nine. We got the song picked, approved, and cleared — completely over text,” said lead account executive Ben Seth Ramsey, who helped Blue Ox pull the project together.
“We had everything ready for Nike to post that video the very same day without any hiccups.”
The quick turnaround, however, did not come at the expense of taste.
Blue Ox picked “Georgia Morning Dew” by Johnny Adams — a song from the legendary Sun Records label.
The song landed perfectly. The title alone gave a nod to the Masters’ iconic setting. But the addition of the rich vocals and upbeat tempo elevated the spot from a simple social post to a long-awaited moment of hearty congratulations.
Creative doesn’t get turned around this quickly just by chance. There were 3 elements that helped produce an emotional spot in record time:
- Music that’s expertly curated. Musicbed’s collection is made up of label-quality music only, all hand-curated for authenticity, emotional weight, and sonic identity.
- A true creative partnership. Music licensing isn’t about making a faceless transaction. It’s about partnerships in creativity, helping filmmakers fulfill their creative vision. These are real relationships based on creative trust.
- Speed, simplicity, flexibility. From request to approval, the music was cleared and ready to go in just hours.
Nike captured the emotion of a historic win. Blue Ox told the story with heart. And Musicbed made sure the soundtrack carried it home.
It’s proof that with the right music, the right team, and the right partner, you can produce something that makes your audience feel something, even with the tightest of timelines.
