“Made for Yes” marked a turning point for OtterBox. With Digitas as their new creative agency of record, the brand began shifting from a message rooted in durability toward a lifestyle identity that speaks to Gen Z values.
Music played a defining role in that pivot.
By working with Musicbed, OtterBox gained access to songs that delivered both cultural relevance and emotional energy, setting the stage for a new era of brand storytelling.
The campaign featured “Good Days” by KENA. Built on synths, claps, and groove-heavy percussion, the indie pop track radiates an atmosphere of joy and confidence.
Its upbeat energy matched the heart of “Made for Yes,” celebrating individuality, spontaneity, and everyday expression.
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The song infused the campaign with momentum and created an immediate sense of connection with the audience.
For OtterBox, music became the catalyst that carried the brand into new cultural territory. Great music gave the campaign credibility with Gen Z and signaled a clear step into lifestyle-driven marketing.
OtterBox’s collaboration with Musicbed gave them:
- Label-quality music: Songs from real artists with depth and polish.
- Creative partnership: Collaboration that aligned music with narrative.
- Speed, simplicity, flexibility: Licensing that supported ambitious creative goals without slowing momentum.
“Made for Yes” established OtterBox’s move into lifestyle-driven storytelling.
The partnership with Musicbed ensured that music amplified the shift, giving the campaign a sound that matched its energy and vision.
