To promote the launch of Acrobat AI Assistant, Adobe released a series of three personality-driven spots—each focused on a different use case, but all united by a simple goal: show how AI can make working with documents faster, easier, and smarter.
For music, Adobe’s creative team turned to Musicbed to help craft the tone and pacing of each film. The result: a campaign that sounds as considered as it looks.
Contracts, simplified with Acrobat AI Assistant | “In My Room” by Marty
In Zae’s spot, “Contracts, simplified with Acrobat AI Assistant,” the challenge was to make legal paperwork feel approachable and manageable.
Marty’s “In My Room” delivers just that: pairing a laid-back groove with a confident energy that mirrors the calm control Zae brings to the process. It makes navigating contract jargon as a one-man sales team feel almost effortless.
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Simplify Real Estate Contracts | “In Betweener” (Instrumental) by J.B. Boone
For Angi’s story in “Simplify Real Estate Contracts,” Adobe needed music that could balance professionalism with optimism.
“In Betweener” (Instrumental) by J.B. Boone nails the tone—bright, rhythmic, and warm. It supports Angi’s role as a trusted guide for homebuyers and adds momentum to the narrative without overpowering it.
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Expand Your Business with AI Assistant | “As We Ran” by The National Parks
Greg’s spot, “Expand your business with AI Assistant,” tells the story of a small business owner using Acrobat to work smarter.
The National Parks’ instrumental track “As We Ran” brings a sense of clarity and drive. It’s grounded but optimistic, matching the ambition and forward momentum of Greg’s growing business.
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Music That Reflects Adobe’s Brand Standards
Adobe’s team looked for music that could match the clarity, warmth, and professionalism of the product itself.
- Each song was handpicked—not just to fit the edit, but to elevate the tone and intention of the story.
- This was real music from real artists. It carried the polish, texture, and depth of something you’d expect from a major label release.
- Adobe’s team knew they could count on Musicbed to deliver music that struck the right emotional chord, quickly and without friction.
- Licensing was fast and straightforward, giving Adobe the flexibility to stay on schedule without compromising creative standards.
- Every song served a purpose, helping each spot sound as thoughtful and well-crafted as the tools it was promoting.
Songs Used In the Adobe Acrobat Campaign
