At a pivotal moment in franchise history, the Dallas Mavericks had a choice: play it safe or lean all the way in.
With the arrival of Cooper Flagg — 2025’s no. 1 draft pick and the future of the team — they knew the content welcoming him to Dallas had to carry the same weight as the moment itself.
The Mavericks didn’t take any shortcuts when creating “Flagg Captured,” a campaign with the goal of introducing their franchise’s future to the world.
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They tapped Musicbed to ensure the music wasn’t just an afterthought but a driving force that matched the hype of Flagg’s arrival.
“Charged Up” – Instrumental by MARS
Picked for its high-octane energy, “Charged Up” fueled the sense of momentum and anticipation surrounding a new era for the Mavs.
“Marvelous” – Instrumental by Mission
“Marvelous” by Mission delivered a cinematic lift, capturing the gravity of the moment and the sense that something historic is beginning.
“Cruisin’ feat. Mark Battles (Remix)” by Hendy
With smooth confidence and polish, Hendy’s “Cruisin’” is a statement of cool dominance that sets the tone for Flagg’s arrival.
“Obsidian (With Boda)” by Judah Earl
Judah Earl’s “Obsidian” brought a dark, textured intensity that matched the grit and edge Flagg is expected to bring to the court.
How the Music Matched the Moment
Musicbed and the Mavericks worked together to ensure every reel hit the right frequency, sonically matching the excitement of Flagg’s arrival with music that felt as relevant and powerful as the story being told.
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And it all came together through a combination of the core elements that define Musicbed’s approach to every creative partnership:
- Label-Quality Music: The Mavericks didn’t have to compromise on sound. Musicbed gave them access to a catalog of music that feels as polished and intentional as a curated record label, ensuring every reel sounded as premium as it looked.
- Creative Partnership: Throughout the process, Musicbed collaborated closely with the Mavericks’ content team, aligning on the right sonic direction to elevate each piece of content without losing sight of the franchise’s voice and brand.
- Speed, Simplicity, Flexibility: The Mavericks moved fast — and so did Musicbed. With an easy licensing process and flexible options, the team had everything they needed to move from creative concept to final post without slowing down.
It’s not every day a franchise drafts a player who can change everything.
And with the help of Musicbed, the Dallas Mavericks made sure the world heard it.
Songs Used by the Dallas Mavericks
