To promote a major in-game event for Monster Hunter Now, Capcom turned to Musicbed to find a song that could meet the moment.
The result was an ad that brought the game’s high-stakes action and immersive world to life, elevated by S.O.’s “ROAR (with WLDHRT).” It’s a gritty, percussive anthem that delivers energy, scale, and emotional punch.
Monster Hunter Now, Capcom’s mobile extension of the legendary franchise, invites players into a dynamic world that blurs the line between reality and fantasy. It’s a game built on movement, intensity, and exploration.
To match that ethos, Capcom needed music that didn’t just sit beneath the visuals—it had to fuel them. “ROAR” met the brief with teeth, giving the spot the momentum and emotional scale worthy of the franchise.
Behind the scenes, that level of impact came from more than just a single song. It came from a creative partnership grounded in trust.
Musicbed collaborated with the teams behind Monster Hunter Now to understand the tone and tempo of the campaign, offering a curated music experience that aligned with the brand’s energy and the story it aimed to tell.
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That’s where Musicbed stands apart:
- Label-quality music: Every song is crafted for emotional clarity and sonic depth—giving creators access to songs that sound like records.
- Creative partnership: Musicbed works directly with agencies, studios, and brands to find music that fits their brief—not just technically, but tonally.
- Speed, simplicity, and flexibility: From curated selects to quick turnaround licensing, the process is built for modern production.
For a mobile game built on motion, Monster Hunter Now needed music with movement.
Musicbed helped deliver it—with taste, relevance, and the tools to make the hunt feel legendary.
