TNT Sports’ newest brand campaign closes on four words: “We Deliver The Moments.” Getting there takes thirty seconds and six sports.
The spot cuts fast: Shohei Ohtani rounding the bases, a buzzer-beater dunk in March Madness, a Capitals goal celebration, Novak Djokovic locked in at the French Open, a USWNT tackle, a NASCAR green flag.
Different sports, different speeds, and one song had to hold all of it together and still land the sign-off card clean. Warner Bros. Discovery, on behalf of Turner Sports, licensed “Boom Boom Ticky” by Musicbed artist MR.LONO to do that job.
A highlight reel this wide is a hard brief for music. Cut to cut, the emotional register keeps flipping: triumph, heartbreak, tension, release. A song that peaks too early gets buried by the fifth cut. A song that stays flat never earns the celebrations.
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“Boom Boom Ticky” solves that with a low end that stays confident and controlled instead of maxing out early, so the song has somewhere left to go when the cuts speed up.
That control is what makes the placement work. The song doesn’t chase every highlight with a hit; it holds a steady, driving rhythm underneath the edit and lets the high-energy footage carry the peaks. Each moment can move quickly without feeling disconnected from the one before it.
The result is a campaign that keeps its pace without losing its center. By the time the spot lands on the TNT, TBS, truTV, and HBO Max logos, the song and the picture arrive together instead of the music trailing behind.
For a campaign built around so many different kinds of sports, TNT Sports needed authentic music with enough energy to move quickly and enough character to make the spot feel unified. MR.LONO’s “Boom Boom Ticky” brought both.
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