To launch the Galaxy S25 Edge, Samsung turned to Stills for imagery that could meet the moment.
In their “Beyond Slim” campaign, three photographs from the Stills collection were featured in a national video ad—used to spotlight the power of the phone’s 200MP camera.
The goal?
Highlight the stunning quality of the phone’s 200MP camera. The choice to use still images inside a motion ad sent a clear message: the work had to speak for itself.
This wasn’t a traditional photo placement. These images lived inside motion. They held their own alongside sleek cinematography and cutting-edge tech. Samsung needed visuals that felt elevated, human, and emotionally resonant. They found them here.
The images from Daniel Brittain, Sophia Sinclair, and Sara and Phil carried emotional weight and visual clarity that aligned perfectly with the campaign’s message.
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The final result was global spot seen by over 30 million people on YouTube alone, placing these images in front of a global audience.
The tagline in the spot confidently stated that the Samsung Galaxy S25 Edge was “Designed to capture your best.” And with only three images selected for the entire spot, all of which came from Stills, the message was clear:
Stills represents the highest standard, further positioning our photographers and collection of images as the definition of what “best” looks like.
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