The Photography in Design Trend Report | 2025

Stills’ 2025 design trend report is designed to empower creative brands with the insights needed to create impactful, relevant work that resonates with an ever-changing audience.

In 2025, staying ahead of the curve is crucial.

Between AI overload, dwindling attention spans, and hypersaturated content, it’s crucial for designers to cut through the noise and stand out with work that feels authentic, relevant, and emotionally resonant.

Check out the trends we foresee transforming the design landscape in the Photography in Design Trend Report.

PHOTOGRAPHY IN DESIGN TREND #1: Candid Photos

PSA: audiences are tired of seeing the hyper-polished aesthetic of the 2010s. 

This trend in photography is more than just quick snapshots, though. This year is about capturing real, unfiltered moments that feel raw and relatable.

The shift toward the candid and unfiltered can be seen more than ever in lifestyle and clothing brands.

We see brands shift from selling products to experiences and human connections.

The power that a candid photo can bring to a campaign can be felt immediately and pushes the authenticity of your work.

Remember: not every moment needs to be perfect. Just authentic.

“We want to see more of the rough, the real, and the approchable.”

Victoria Stefania, content creator

Never underestimate your audience’s eye for authenticity—they can always tell when something feels staged or disingenuous.

PHOTOGRAPHY IN DESIGN TREND #2: Abstract/Textural

In 2025, flat design feels a little… flat

Abstract and textural imagery adds that extra oomph, giving your work depth and making it feel more tangible.

These types of images can soften type-heavy layouts and minimalist designs, creating a more engaging and grounded aesthetic.

By adding abstract imagery and texture, designers can create a sensory connection and balance the digital precision with a more tactile quality.

“Digital precision with a tactile quality creates a unique balance. It feels like a fusion of pre-tech and modern design, digital and physical, leaving a more lasting impression.”

Robert McCombe, UK-based content creator

UK-based content creator Robert McCombe says, “Whether it’s discovering negative space within imagery to integrate text or experimenting with creative layouts that blend text and visuals, abstract imagery creates a unique balance.” 




Download the Full Trend Report

Staying ahead of the curve is crucial in 2025. Explore key trends and insights for designers curated by Stills. Download the Photography in Design Trend Report now.

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