Noel Cottrell

No Bad Briefs: VMLY&R’s CCO Noel Cottrell on His Campaign for Coca-Cola

Ultimately, any great creative is a servant to the idea. Egos disappear, collaboration happens, and the work becomes the main…

How to Make Branded Content Without Losing Your Soul With Evolve Studios

Art, in its purest form, isn’t born from chasing metrics. It’s born from a deeply personal place of reflection and…

The Story’s The Solution: Taking Branded Content Further

If there’s one thing every filmmaker needs more of, it’s time. More time to craft the scene, more time to…