Commercial Editor Carla Luffe On Knowing When to Let a Project Go

There’s a moment in any creative career when you stop trying to fight the unknown and learn to embrace it.…

Award-Winning Commercial Editor Ellie Johnson on Using Sleight of Hand and Loving the Process

The beautiful thing about being a producer is that there’s no real job description. Also, the ugly thing about being…

Sustaining Success in Advertising: Advice from Seven Industry-Leading Creatives

With the speed at which advertising is evolving, there’s no room for complacency. You adapt, or you fall behind. Anyone…

Winning Christmas: Creative Director Danny Hunt on Developing Argos’ “Book of Dreams” Campaign

Sometimes, you’ve just gotta shoot your shot. After returning from paternity leave, Creative Director Danny Hunt called a meeting with…

The North Face’s Head of Production Kaki Orr on Finding Her Place in Production

The beautiful thing about being a producer is that there’s no real job description. Also, the ugly thing about being…

Go Further Behind the Work With Season 2: In-depth Studies on the Art of Filmmaking for Brands

Behind the Work is a series that lives at the intersection of advertising and film, and pulls the curtain back…

5 Examples of Production-Free Ads That Work

The past year has taught us a lot about what really matters, and the same goes for advertising. As productions…

6 Unique Approaches to Branded Video Content

When you’re watching a piece of branded content, there’s a reason most of them end with a blue-chip logo. Producing…