Commercial Editor Carla Luffe On Knowing When to Let a Project Go

There’s a moment in any creative career when you stop trying to fight the unknown and learn to embrace it.…

Winning Christmas: Creative Director Danny Hunt on Developing Argos’ “Book of Dreams” Campaign

Sometimes, you’ve just gotta shoot your shot. After returning from paternity leave, Creative Director Danny Hunt called a meeting with…

The Story’s The Solution: Taking Branded Content Further

If there’s one thing every filmmaker needs more of, it’s time. More time to craft the scene, more time to…